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trend lab: Formulate for the FUTURE

Merge visionary foresight with scientific excellence to pioneer the next wave of market-leading products. Dive into our expert-led reports and explorations, where we dissect breakthrough trends and the consumer insights driving their success. Our formulation experts guide you through the crucial ingredients and innovative formulation strategies needed to turn these insights into successful products. 

Join us at the Howtian LLC Trend Lab, where we go Beyond Ingredients to deliver not just solutions, but innovation for tomorrow’s consumers.

Hydration Migration: The Leap From Gatorade to Electrolyte Stick Packs

Hydration Migration: The Leap From Gatorade to Electrolyte Stick Packs

The emergence of stick packs in the hydration category is driven by consumer demand for convenience, functionality, sustainability, and “better-for you” options. The future of hydration beverages shows no signs of slowing, catering to diverse lifestyles and preferences while promoting overall health and wellness.

Reducing Sugar While Adding Bulk for Baked Goods, Desserts, and Confections

Reducing Sugar While Adding Bulk for Baked Goods, Desserts, and Confections

Effective sugar reduction in a formula with sugar substitutes like stevia, monk fruit, erythritol and allulose is not only about replacing the sweetness of sugar, but also replacing its bulk. This is particularly important for applications such as baked goods, desserts, and confections where the product’s size would be considerably smaller without the addition of bulking ingredients and bulking agents.

Monk Fruit: How to Formulate With This Popular Natural Sweetener

Monk Fruit: How to Formulate With This Popular Natural Sweetener

Monk fruit, also known as Siraitia grosvenorii or Lo Han Guo, is a natural high-potency sweetener that is 100 – 250 times as sweet as sugar. It’s an ingredient commonly used by food & beverage product manufacturers for sugar reduction and replacement. When developing a product formulation with monk fruit extract, there are important considerations for formulators to keep in mind.

Isomalto-Oligosaccharide (IMO) for Sugar Reduction in Bars

Isomalto-Oligosaccharide (IMO) for Sugar Reduction in Bars

Substituting sugar in a bar is much more complicated than substituting sugar in a beverage. A hurdle when reformulating a bar is the need to maintain a 100% formula. One change in an ingredient’s percentage necessitates a need to change the percentage of the other ingredients in the formula.

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Leverage Howtian LLC’s product development expertise and global network for your next formula. Request a sample and talk with one of our seasoned experts.