howtian llc

Not Sugar, Not Artificial

Pioneering Breakthrough Solutions for Clean-Label Sugar Reduction

Industry Leaders in Sugar Reduction

Howtian LLC is dedicated to helping food & beverage manufacturers successfully achieve their sugar reduction and sugar replacement objectives. Our R&D experts are specialized in developing formulations that deliver sweetness on cost, on time and on profile. With a comprehensive portfolio of natural sweeteners, we have the ingredients and the expertise to design the best sweetening solutions for your needs.

Sweet Savings

Sugar Reduction Meets Cost Reduction


Rising sugar prices and the public anti-sugar movement are fueling a sugar replacement revolution for food & beverage manufacturers

Optimizing Cost Efficiency

We design formulations that maximize margin profiles for your products, while our exclusive manufacturer relationships procure the most cost-effective supply

Industry-Best Yields

Our cutting-edge agronomy research produces sweetener crops with unparalleled yields, ensuring the most cost-friendly pricing for our customers

SoPure Stevia Sweeteners

We are the North American operations of HOWTIAN, the world’s largest producer of natural stevia and manufacturer of the SoPure™ Stevia family of sweetener solutions.

Learn more about SoPure™ Stevia

howtian llc

Complementary Sweeteners & Ingredients

Monkfruit Products

Mogroside V 3.5 – 50%

Bulk Sweeteners or Agents

Allulose, Erythritol, Sorbitol, Xylitol, Maltitol, Isomaltose, Dextrose, Inulin, Oligosaccharides, Soluble Fibers, Functional Build-backs

Custom Blends


Drop-in solutions for a 1:1 replacement of sugar in applications that require bulking

Contact us to customize

Contact us to customize a sweetening solution that fits your needs

Sugar Reduction Solutions

Sample Product Applications

our global supply, your local solutions

Leverage Howtian LLC’s product development expertise and global network for your next formula. Request a sample and talk with one of our seasoned experts.