FROM THE CREATORS OF SoPure™ Stevia and PureQQ® Pyrroloquinoline Quinone

howtian llc

Going Above and Beyond

At Howtian LLC, we’re more than just ingredients. We deliver added-value solutions customized for your needs.

Formulation & Reformulation

Harness new and emerging ingredients to drive product innovation. Count on our seasoned experts for trusted formulation guidance and insights.

Cost-in-Use Optimization

Minimize ingredient costs while maximizing taste and nutritional value. Optimize your formulation to meet your product development goals.

Custom Ingredient Solutions

Leverage our direct-to-manufacturer benefits to tailor solutions around your needs – custom blending capabilities, more flexible MOQs, shorter lead times, and pricing options for every budget.

Training & Technical Support

Promote ingredient education and adoption with our custom training seminars. Perfect the application of ingredient solutions with our always-on technical support.

Supply Chain & Logistics

Consolidate your ingredients supply chain for greater transparency and more responsible sourcing. Streamline warehouse logistics and inventory operations for cost savings.

howtian llc

our global supply

Howtian LLC is the North American business operations of HOWTIAN, a leading global manufacturer of natural sweeteners, nutritional and functional ingredients serving more than 80 countries around the world.

#1 Global Manufacturer of

Natural Stevia

#1 Global Manufacturer of

Inositol

10K+ Metric Tons: Annual Production of

Stevia & Inositol

howtian llc

Your Local Partner for Ingredient Solutions

Our Sales and Distribution Network

Sugar Reduction Solutions

SoPure™ Stevia

View portfolio

Nutritional &
Functional Solutions

Inositol and PureQQ®

View portfolio

Certified in North America

Where Taste Meets Nutrition

We Are Experts in Healthy Indulgence

We no longer have to choose between taste or nutrition. Today’s consumers expect products that satisfy both their needs for sweetness and functional benefits.

Howtian LLC expertise in sugar reduction and nutritional ingredients delivers you the best of both worlds.

66%

of consumers are looking for food and beverages that offer healthy indulgent options

-Innova Market Insights

For a More Sustainable Future

From our farms to your production facilities, we monitor every step of the supply chain to implement environmentally sustainable practices. With vertically integrated production and full custody of our supply chain, we can ensure our products are as natural, sustainable and responsible as possible.

The Latest

Low-Sugar Kombucha: Mastering Sugar Reduction in Fermented Wellness Drinks

Low-Sugar Kombucha: Mastering Sugar Reduction in Fermented Wellness Drinks

Kombucha, the ancient fermented tea with over 2,000 years of history in East Asia, has surged back into the spotlight, evolving from a niche home brew to a global wellness sensation. With the rise of the health-conscious consumer and the increasing appeal of fermented foods, kombucha stands out for its tangy flavor, probiotics, and numerous health benefits. However, as demand for low-sugar options intensifies, the challenge of formulating sugar-reduced kombucha becomes more critical. Unlocking the secrets to successful sugar reduction will be essential in shaping the future of this dynamic category.

Matcha Mania: From Traditional Tea to Trendsetting Treats

Matcha Mania: From Traditional Tea to Trendsetting Treats

Matcha has captured the interest of health-conscious consumers worldwide, thanks to its natural origins, flavorful taste and unique health benefits. By capitalizing on the matcha trend, businesses can tap into a growing market and offer innovative, health-conscious products that meet consumer demand.

Let’s Partner

Choose Howtian LLC as your trusted ingredients partner to deliver global supply, combined with local solutions.